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October 29, 2024
Revolut x Upvest: redefining finances, one investment at a time
Julieta Varsano
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B2B Marketing
- In partnership with Upvest, Revolut expanded its wealth and trading offering by introducing ETFs and fractional European stocks for the first time.
- In the 6 months since integrating Upvest's Investment API, Revolut has successfully launched new investment products with speed and efficiency.
- This collaboration enabled Revolut to accelerate market entry and seamlessly offer diverse investment options for millions of end users.
Revolut: Empowering 45 million retail customers to invest globally
Revolut, one of the leading global fintechs, is on a mission to “simplify all things money”. What might sound like a bold statement to some has in fact become the reality for over 45m retail customers1 all around the world. Revolut helps both individuals and businesses in 38 countries2 to spend, send, and save smarter.
But Revolut didn’t want to stop there. With a commitment to providing accessible and diverse financial solutions, Revolut aimed to expand its wealth and trading offering further.
Delivering investments end users actually love
As with everything Revolut does, speed and quality go hand in hand. This is embedded in Revolut’s culture to “relentlessly push to become number one in the world”3. It’s no surprise then that their investment offering reflects this ambition for modern, easy, and affordable access to capital markets.
Revolut is committed to lowering barriers to entry for all - their commission-free trading, fractional offering, and easy-to-use investment product are only the first steps. By enabling individuals to build wealth, Revolut not only increases its customer base but also strengthens its loyalty.
The challenge for Revolut was to find a reliable and scalable investment infrastructure partner that could support their ambitious growth plans.
Upvest x Revolut: accelerating investment adoption
Enter Upvest, the preferred partner selected by the global financial super app to address their investment infrastructure needs.
To meet our customers’ needs in providing the best product offering, specifically the ability to diversify their portfolios to include European ETFs and Stocks, we found Upvest to be the best partner to achieve this. Upvest's technology, scalable infrastructure, and ready-made product offering made this a successful partnership.
Leveraging Upvest's modular, accessible, and compliant Investment API, Revolut was able to introduce ETFs and fractional European stock trading with speed and efficiency. Upvest's end-to-end infrastructure solution enabled Revolut to provide end users with access to assets in high demand that were previously unavailable.
Revolut brings their own licence. Upvest enables a fast go-live
Revolut operates in Upvest’s Bring-Your-Own-Licence Omnibus setup. The setup allows them to make use of their own investment firm licences while taking advantage of Upvest’s brokerage, settlement, and custody functionality.
With Upvest’s all-in-one solution, Revolut can standardise their operations and accelerate go-live in new markets. This reduced complexity and full control over being the single user-facing entity gave Revolut the right combination of enablement and flexibility.
Integration made easy
The close partnership between Revolut and Upvest facilitated a seamless and collaborative implementation process. By harnessing Upvest's expertise and support, Revolut successfully added European listed stocks and ETFs to their trading platform across the EEA4, only 6 months after partnering with Upvest.
“Since launch, we have been impressed with Upvest's speed of execution, adaptability, and product expertise,” says Gerry Bogue, Operations Manager at Revolut. “Listening to our customers' feedback and moving fast to provide European ETFs and stocks has been backed up with strong engagement.”
Revolut's investment revolution with Upvest
The collaboration between Revolut and Upvest empowers millions of investors, contributing to Revolut’s success as one of the fastest-growing banks in Europe5.
By launching fractional European stock trading, Revolut supports a wide range of end users who previously may have been excluded from traditional investment opportunities. From LVMH and L’oreal to SAP and Accenture, Revolut’s end users can now trade all of these stocks and many more, needing only 1 Euro to start.
Revolut unlocked hundreds of investment opportunities with Upvest’s asset universe by adding ETFs for the first time. Broadening their product offering allowed them to capture untapped market potential which is set to 3x to over EUR 650 billion by 2028 in Continental Europe alone6.
Introducing Revolut’s Robo-Advisor
Revolut continues to push the boundaries of what’s possible and launch feature after feature. In February 2024, less than a year after offering access to ETFs, Revolut took automated investing a step further by introducing a Robo-Advisor. Enabled by Upvest’s Investment API, Revolut’s Robo-Advisor tailors investing to the individual’s needs based on their personal circumstances.
Whether it’s based on risk tolerance or specific financial goals, this product makes investing simple and accessible, equipping those who don't have the time to actively invest or are new to it.
What’s next for Revolut?
Revolut has ambitious plans for the future, all for the ultimate goal of “building a platform so effortless, so seamless, so borderless that you’ll never want to use another financial service again”7.
“We continue to listen to our customer feedback and look to provide them with the best possible product offering for their Portfolios. Alongside Upvest we will be increasing the range of our security offering, including Italian and Irish stocks”, says Gerry Bogue, Operations Manager at Revolut.
With Upvest, Revolut has access to a steady stream of new features, new markets, and new opportunities. All coming at a fast pace to enable Revolut to meet end users’ investment needs. So that we can make investing as easy as spending money. Together.
Follow in the footsteps of Revolut and partner with Upvest
As Revolut continues to expand their investment offerings and shape the future of finance, the successful partnership with Upvest remains at the forefront of their success. Join us on this journey towards democratising investment and empowering individuals to achieve their financial aspirations.
Disclaimer: The content provided in this article is intended for educational and informational purposes only and should not be construed as financial or investment advice. Always conduct thorough research and seek professional guidance before making any investment decisions. The past performance of any investment does not guarantee future results.
Sources:
- Revolut: Annual Report (2023)
- Revolut: About us (2024)
- Revolut: Culture (2024)
- Revolut adds European listed stocks to its trading platform across the EEA (October, 2023)
- Le Nel, Antoine (2024)
- iShares by BlackRock and extraETF: The ETF Savings Plan Market in Continental Europe (2023)
- Revolut: About us (2024)
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