Making investing as easy as spending money

We’re Upvest, enabling financial institutions to offer best‑in‑class investment products via one API. We have made it our mission to make investing as easy as spending money and to enable millions of people to take their wealth creation into their own hands.

See our values

Our mission

Our values guide all that we do

Make it easy for others

We care about others, making their lives easier to achieve mutual outcomes. We simplify the complex and focus on what’s relevant. We act with the best intentions and respect different views.

Own the outcome

We are proactive, fast, and confident to get the job done, valuing progress over perfection. We define outcome and ownership before we start. We build repeatable winning outcomes. We don’t assume, we ask.

Rise to the challenge

We aim high and push the boundaries. We embrace growth, even when its pace can be intense. We provide prompt, candid feedback. We stay curious, learn, and celebrate our wins together.

Tell the story

We start with the Why to align on the purpose. We are transparent and share knowledge to empower and inspire others. We are genuine.

Our team

Martin Kassing

Martin Kassing

CEO & Co-founder

Tobias Auferoth

Tobias Auferoth

MD & Co-founder

Dr. Til Rochow

Dr. Til Rochow

CPO & Co-founder

Symmie Swil

Symmie Swil

UK GM

Rebekah Fox

Rebekah Fox

Chief People Officer

Jonathan Brander

Jonathan Brander

COO

Sebastien Jeanquier

Sebastien Jeanquier

CSO

Roberto Fajardo

Roberto Fajardo

SVP Engineering

Hans-Moritz Karge

Hans-Moritz Karge

Managing Director

Our clients

Our investors

Upvest is ideally positioned with a market-leading product in one of the most exciting and underserved areas of fintech infrastructure. With Upvest, both fintech providers and legacy players can set full focus on their core business by developing new investment use cases for their end customers while at the same time exploring new growth opportunities for their own business - a game changer in the European market.

Charles Birnbaum - Bessemer Venture Partners

Millions of Europeans are embracing investing for the first time to build a better financial future for themselves. BlackRock’s partnership with Upvest will drive innovation in how Europeans access markets and make it cheaper and simpler to start investing. Across Europe ETFs are at the core of these new propositions and often the default choice for investors, as a transparent, low cost and easily understood starting point for a new generation of investors.

Timo Toenges - Head of iShares EMEA Digital Wealth business, BlackRock

An increasing demand from millennials for investment products, combined with negative interest rates, have led Fintechs of all kinds to prioritise their expansion into an investment platform. Upvest lets those Fintech companies focus on their core business while providing a simple plug-and-play solution for integrating securities into their products. What seems simple is in fact a complex infrastructure, disrupting established national players across Europe.

Tim Rehder - Partner, Earlybird

HV was an early supporter of the Upvest vision to make investing as easy as spending money. HV sees huge potential in the Upvest Investment API, enabling fintechs, and other businesses, to build exciting investment experiences.

Jan Miczaika - Partner, HV Capital

Upvest serves as an excellent example for “taking 'FinTech as a service’ to its natural conclusion, we think further new start-ups will be created as a FinTech infrastructure layer to serve these new business models. Upvest, for example, provides an Investment API that enables businesses to build great investment experiences, tailored to their customers’ needs - seamless, secure, and across international borders.

Notion

Sapphire Ventures is thrilled to partner with Upvest as they redefine what’s possible for European investment infrastructure. We believe their full-stack system addresses the unique challenges of enterprise banks, fintechs, and D2C platforms with exceptional usability, innovation, and resilience.

Andreas Weiskam - Partner, Sapphire Ventures

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