September 6, 2023

Upvest to support Plum’s investment product expansion across Europe

Julieta Varsano
B2B Marketing
  • Thanks to Upvest’s API solution, Plum will be able to broaden its investment range in the EU.
  • Plum’s commitment to enabling its users to build long-term wealth will be enhanced by the partnership with Upvest.
  • For the first time, Plum will be able to offer different types of EUR financial instruments, including European stocks and ETFs.

Berlin, September 6, 2023. Berlin-based fintech Upvest is set to provide Plum, the smart money app, with its investment API, enabling Plum to expand its range of investment opportunities to EU customers. 

Plum currently offers 3,000 US stocks to EU customers. Following this partnership, Plum will have the functionality to offer direct and fractional investments in EUR-nominated ETFs and stocks to its users in all nine of its EU markets (France, Ireland, Netherlands, Belgium, Italy, Spain, Portugal, Cyprus, and Greece). As a result, Plum will be able to provide its EU users with a broader, enhanced investment experience.

This latest addition to Upvest’s client portfolio is yet another example of a fast-growing fintech that has chosen Upvest as its pan-European partner to further drive its expansion in the European market.

Via Upvest’s integrated exchange and custody connectivity for European flow, all orders will be handled end-to-end by Upvest - from order placement to settlement and custody. Upvest will also enable Plum to offer real fractional shares to its end users, which is of particular interest to retail investors, who thereby can become the legal owners of the shares, benefiting from dividend rights and other corporate actions.

Victor Trokoudes, co-founder and CEO of Plum, shares: “At Plum, we are passionate about enabling our customers to build wealth for the long run, and our partnership with Upvest will only support us in our mission. We have been looking for the right partner to expand our investment offering and we’re delighted to have found a like-minded fintech that can support us. Upvest was the obvious choice for us, as their expertise, speed, and commitment to excellence are unparalleled.”

“We are thrilled to welcome Plum on board! Upvest’s scalable and seamless API will empower Plum’s further growth in the European market. By integrating our investment infrastructure, Plum will not only be able to offer a wider range of investment opportunities to its users, but also accelerate its internationalisation”, says Martin Kassing, CEO and founder of Upvest.

​​About Upvest 

Upvest is a fintech company founded in 2017 by Martin Kassing that empowers other fintechs to provide their end customers with any type of investment product. To achieve that, Upvest has developed an investment API that is easy to integrate for small and large fintechs alike. This allows Upvest clients to offer their end-customers the best experience in the field of capital market investment and retirement planning, save resources, and fully concentrate on their core business. Upvest is one of the few fintechs in Europe that can provide its B2B clients with the full range of investment opportunities in the areas of principal broking business, proprietary trading, and safe custody business for traditional securities as well as crypto assets. The company currently employs 150+ people at its main hub in Berlin. The $42 million Series B financing round was led by Bessemer Venture Partners, with Earlybird and ABN AMRO Ventures doubling down as previous investors and participation of Notion Capital, Partech, 10x Group, and Speedinvest. 

Press Contact 

Julieta Varsano, Upvest GmbH ‍ 

About Plum

Plum is money, motivated. We’re the ultimate smart money app, with the mission to make wealth building automatic. Founded in 2016 by Victor Trokoudes (ex-Wise), Plum automates parts of personal finance that people find difficult or don’t have time for, helping them save, invest, budget and manage their spending. Plum has over 1.7 million customers across the UK and EU, helping them set aside more than £2 billion. Plum was named the UK’s Best Personal Finance App in the British Banking Awards 2023, and came fifth in the 2022 Deloitte UK Technology Fast 50, a ranking of the 50 fastest-growing technology companies in the UK. Plum is headquartered in London, UK, and has offices in Athens, Greece and Nicosia, Cyprus.

Press Contact 

Céline Haddad, EU Comms Manager at Plum