October 11, 2023

Upvest partners with BlackRock to make investing more accessible for millions of Europeans and closes a €30m fundraising round

Martin Kassing
CEO & Co-Founder
  • Millions of Europeans are investing for the first time through digital wealth management platforms offering efficient, transparent products like ETFs.
  • BlackRock and Upvest partner to enable more fintechs, banks, and wealth managers to make investing accessible for their customers
  • Upvest closes a €30m fundraising round with participation from BlackRock and their existing investors

[Berlin/London] October 11, 2023. Upvest, a Berlin-based fintech company providing the trading, settlement and custody infrastructure necessary for digital wealth management in one application programming interface (API), is partnering with BlackRock to make investing more accessible for millions of investors across Europe.  

Partnership to complement strengths

BlackRock’s broad asset management expertise and leadership in ETFs combined with Upvest’s efficient investment API can power investment offerings for millions of investors. Wealth managers, banks and fintechs can build modern investment experiences in months instead of years, relying on Upvest’s efficient, low-friction API based infrastructure offering. Upvest’s offering will remain an open architecture.


As part of the partnership, BlackRock participated in Upvest’s €30m 2023 funding round alongside Upvest's existing investors Bessemer Venture Partners, HV Capital, Earlybird, Notion Capital, ABN Amro Ventures, and 10x Capital.  

Retail investment revolution in Europe

Millions of Europeans have embraced investing over the past years2 with many more expected to participate in financial markets in the years ahead. New propositions have emerged allowing low-cost, low-friction access for a new generation of first-time investors. ETFs are often at the heart of these new investors’ portfolios, offering transparency and cost efficiency. ETF savings plans (automated monthly investment plans) have fuelled a big part of this growth and are expected to grow in number from 4.9 million in 2021 to roughly 20 million by 2026 across Europe.

The importance of efficient infrastructure 

These new investment propositions, with many powered by Upvest, can benefit from efficient, low-friction infrastructure to reduce transaction costs and allow access from small investment amounts, enabled by innovations such as fractional dealing of ETFs and stocks. Both fintechs, such as neo brokers and neo banks, and established banks and brokers can benefit from these capabilities to power their offerings.

Upvest is a leader in this space, having won some of Europe’s largest fintechs as clients. Upvest’s API-based investment infrastructure enables real, physical fractional investing across ETFs, stocks and mutual funds, lowering the entry barriers for investments to as little as €1 in any asset class. The growth of ETF portfolio adoption in retail can also be supported by Upvest’s capabilities with the help of its in-house portfolio engine and re-balancing. The new wave of investors may evolve from single product investments to broader portfolio adoption as education and investor objectives evolve. Upvest collaborates with distributors looking to evolve their digital investment infrastructure to reduce cost and complexity or expand geographically.  

Timo Toenges, Head of iShares EMEA Digital Wealth business at BlackRock, comments: “Millions of Europeans are embracing investing for the first time to build a better financial future for themselves. BlackRock’s partnership with Upvest will drive innovation in how Europeans access markets and make it cheaper and simpler to start investing. Across Europe ETFs are at the core of these new propositions and often the default choice for investors, as a transparent, low cost and easily understood starting point for a new generation of investors.”

Martin Kassing, Co-founder and CEO at Upvest, adds: “One of the world’s leading providers of investments meets leading European investment infrastructure. We are incredibly proud of this partnership as a way to increase investment adoption for millions of people. With only a fraction of the European population investing in stocks and ETFs, we feel the urge to provide a better investment infrastructure to companies facilitating easy and affordable investment experiences. Together with BlackRock’s investment expertise, we can now serve any financial institution to upgrade their investment offering.”


About Upvest

Upvest, founded in 2017, enables any financial institution to offer great investment experiences to its customers. Upvest’s Investment API offers a wide range of investment products such as stocks and ETFs in nominal, portfolio, and fractional form. Its mission is to make investing as easy as spending money.

Upvest is an investment firm regulated by the German supervision authority (BaFin). The company currently employs 150+ people across Europe with its headquarters in Berlin, Germany. The company is backed by the world’s largest venture capital funds and investors including Bessemer Venture Partners, BlackRock, Earlybird, HV Capital, Notion Capital, and ABN Amro Ventures.

About BlackRock

BlackRock’s purpose is to help more and more people experience financial well-being. As a fiduciary to investors and a leading provider of financial technology, we help millions of people build savings that serve them throughout their lives by making investing easier and more affordable. For additional information on BlackRock, please visit

About iShares

iShares unlocks opportunities across markets to meet the evolving needs of investors. With more than twenty years of experience, a global line-up of 1300+ exchange traded funds (ETFs) and $3.21 trillion in assets under management as of June 30, 2023, iShares continues to drive progress for the financial industry. iShares funds are powered by the expert portfolio and risk management of BlackRock.


Media Contacts BlackRock:

Anthony Arthur

+44 7553 293913

Nadia El Jazouli

+49 (172) 8619454

Media Contact Upvest:

Julieta Varsano

+49 176 45752044