New look, same mission: Our new website

Why we decided to redesign our website

You might have noticed our website is looking a little different today. What you are experiencing is the result of almost a year’s work, designed to showcase what Upvest does, who we serve and where, in a way that's easy for you to discover and explore.

Over the past years Upvest has evolved in several ways. While our mission “making investing as easy as spending money” stayed, our product expanded and our team grew. 

Our client base tells that story: today, we work with fast-growing fintechs such as Revolut, N26, bunq, Webull, and Raisin, and leading digital banks such as Santander’s Openbank and DKB. Upvest’s Investment API lets them build and scale next-gen wealth and brokerage products across markets, and, in turn, to offer market-leading investment products to their end users.

Behind this progress stands a team that now numbers more than 280 people from over 70 nationalities, working across our hubs in Berlin, London, and Tallinn.

Our website didn’t keep up with all that momentum, so it was time for something new. 

What we set out to do

Over a year ago, we started thinking about how to express Upvest's evolution on our website. Before jumping to "it's time for something new," we took a step back to ask ourselves: what exactly needs to change?

Quite quickly, it became clear what we wanted to keep: our visual identity. We wanted to hold on to our existing brand, logo and colours, since they already convey a modern, visually appealing presence that our audience recognises and trusts.

What presented the greatest opportunity was our content. We wanted to clearly showcase the full breadth of our value proposition and what it means to be the backbone of modern investment experience for fintechs, banks, brokers, and wealth managers.

So we identified the following three main goals for our website relaunch:

1. A clear explanation of how we make "investing as easy as spending money": Everything we do is aimed at enabling you to build investment experiences your end users love, so our website needed to explain how we make this happen.
   
2. Speak directly to our different audiences and markets: Make it easier for fintechs, banks, brokers and wealth managers to understand what they can build with Upvest, and what our local offerings look like.
   
3. Enhanced user experience: The website should be easy to navigate, helping you find the information you need fast. 

From content and design to a website 

Looking back, we can say that content creation was the heart of the project. Above all, we wanted every piece of content to deliver real value. Rather than prioritising a quick launch, we took the time to dig into what was truly meaningful for our target audiences to know.

The next step was translating that content into a clear, well-structured design. With more than 22 pages covering a technical and complex offering, many of them information-rich, the challenge was to keep the website intuitive to navigate and easy to digest. We tackled this with visual elements that make our product and technology more accessible.

What's new 

With most of our content being new, let's take a closer look at what has changed and what you can now find on the site. 

Our investment infrastructure

Explaining how we make "investing as easy as spending money," starts with a clear picture of what Upvest actually offers: 

• Product: You can learn more about our end-to-end investment infrastructure across brokerage, settlement and custody
• Technology: Read about the cloud-native, event-driven API that powers it with banking-grade security and compliance
• Operations: Discover how our middle- and back-office operations let you automate over 99% of your business processes
• Licences: You will also find details on our licences, as Upvest is a fully regulated investment infrastructure, authorised across Europe and the UK by BaFin and the FCA
• Operating models: Explore which operating model works best for you, depending on your regulatory status and the level of functional depth and operational capabilities you need

Modern investment use cases

We also cover the features that enable a modern investment experience for your end users: 

• Fractions: Real fractional investing from as little as €1, £1 or $1 across all asset classes
• Portfolios: Multi-asset model and personalised portfolios
• Savings plans: Automated and recurring savings plans

Our audiences and markets

We clearly communicate our value proposition for different target audiences and markets:

• Audiences: We cover client types individually, fintechs, banks, brokers and wealth managers, outlining the investment propositions each can launch and scale with Upvest, the product features that enable it, and how they benefit from our all-in-one platform for technology, middle- and back-office operations, and licences.
• Markets: We also cover our different markets, Europe, Germany and the UK, describing our localised offering, including local investment and pension accounts.
• Success stories: To make it more tangible, you can read about our success stories, real examples of how we enable leading European fintechs and financial institutions to launch and scale their investment offering, with new stories added continuously.

The team behind

‍No picture of Upvest would be complete without the team behind it:

• About us: You can learn more about our mission "making investing as easy as spending money", the milestones we have hit since our founding in 2017, and the values that guide what we do
• Careers: Dive into how we work at Upvest, get to know the Upvengers, and see if an open role is a fit for you.

More about Upvest 

Want to explore further before reaching out?

• Newsroom: Our newsroom covers company news and insights on modern investment infrastructure

What’s next?

Taken together, our new website makes it easier to discover what Upvest does, and whether Upvest can be a fit for you. This relaunch took almost a year, and we are proud of it, but it is just the current chapter. We will keep shaping it as Upvest grows. And if you have questions we have not answered yet, feel free to get in touch.