VisualVest enters direct ETF trading powered by Upvest’s investment infrastructure

Key Facts at a Glance:

‍

• Product innovation: VisualVest now enables independent ETF trading via app
• Technology partner: Upvest provides its Investment API covering all areas of trading, settlement, and custody
• Positioning: Simple, security-oriented entry with focus on long-term wealth accumulation
• Available now: for new and existing customers (iOS & Android)

‍

Frankfurt am Main / Berlin, 01. October 2025 – VisualVest, a wholly owned subsidiary of Union Investment, is expanding its offering: with SelectETF end users can now trade ETFs independently. The technological foundation is provided by Berlin-based Upvest, which delivers its market-leading investment infrastructure via its Investment API.

‍

Transparent and reliable ETF investing

‍

SelectETF is designed for anyone who wants to build long-term wealth independently – without complex tools. VisualVest offers a curated selection of around 200 popular ETFs which users can trade directly in the VisualVest app. Upvest enables the rapid, flexible, and cost-effective creation of customisable and innovative investment products and ensures secure, seamless execution.

‍

The advantages of SelectETF lie in the simplicity of the app experience, the transparent pricing structure, and the security of two licensed financial service providers. ETF savings plans and custody are permanently free of charge. For one-time orders, a fee of 0.25% (min. €1, max. €59.90) normally applies – but until January 31, 2026, this order fee is fully waived. The focus of this new product is not short-term trading, but long-term and diversified wealth accumulation with ETFs.

‍

“Many people today want to invest independently but are discouraged by solutions on the market that are still too complicated,” says Katja Speck, Managing Director of VisualVest. “With SelectETF, together with our partner Upvest, we provide a simple, secure, and transparent entry into the capital markets. The foundation is broadly diversified ETFs and an app that prioritizes user-friendliness over complexity.”

‍

Reliable infrastructure for ETF trading

‍

Upvest powers SelectETF with its licensed trading, settlement, and custody infrastructure, trusted by leading fintechs and banks. The partnership ensures that VisualVest can offer independent ETF trading that is seamless, cost-efficient, and backed by the reliability and regulatory strength of a proven investment infrastructure.

‍

"We’re proud to power VisualVest’s new SelectETF offering with our Investment API. Together, we make independent ETF investing as simple and secure as possible without sacrificing the depth and flexibility today’s retail investors expect. This launch is another great example of how our infrastructure helps financial institutions bring innovative, long-term investment solutions to market quickly and at scale", says Martin Kassing, CEO & co-Founder of Upvest.

‍

SelectETF is now available for new and existing users via the VisualVest app (iOS & Android).

‍

About VisualVest

‍

Founded in 2015 as a wholly owned subsidiary of the Union Investment Group, VisualVest combines the financial expertise and security of one of Germany’s leading asset managers with the innovative strength of a fintech. Private investors can invest their money with VisualVest either via the robo-advisor in broadly diversified ETF portfolios – traditional or sustainability-oriented – or, with the new SelectETF offering, buy and sell ETFs independently. In addition, VisualVest develops digital investment solutions for the cooperative financial network as a platform provider.

‍

About Upvest

‍

Upvest is a technology company and investment firm that offers banks, brokers, and wealth managers modern infrastructure for securities trading via its Investment API. In addition to its technology, it also offers trading, custody, and back-office services to its clients. This enables financial institutions to comprehensively and cost-effectively modernise their investments business and grow profitably. Upvest's clients include rapidly growing fintechs such as Revolut, N26, bunq, Webull, and Raisin, as well as digital banks such as Openbank and DKB. 

‍

Upvest was founded in 2017, has 250 employees, and processes over 100 million trades annually. The company continues to be independently managed by its founders Martin Kassing, Dr. Til Rochow, and Tobias Auferoth and is well capitalised with the backing of investors such as Earlybird and Bessemer Venture Partners.

‍

Press Contact VisualVest

Jenny Menhart
presse@visualvest.de

‍

Press Contact Upvest

Julieta Varsano

press@upvest.co